athena-protection-cropped

it's time for your brand

to take up more space

 

In the 17th century, the word advisor was first penned.

Even though we've only recently had a title for the role of the advisor, leaders have employed trusted advisors since the dawn of industry.

I invite you to consider my expert team as your chosen set of advisors to lead you into the next phase of growth for your organization.

 

Sincerely,

madeline diane.

Founder & CEO

Gold ADDY & Global Shorty Awarded; 2019, 2020

deepwebcrosspanel1

We work with brands that understand the difference between noise and influence

—and we make sure our clients are always on the right side of that equation.

We transform companies from market players into market leaders, specializing in high-level strategy, creative direction, and growth-focused execution.

Strategic Consulting & Brand Positioning

Define and refine brand identity for market dominance

 

Develop long-term strategic roadmaps for sustainable growth

 

Conduct competitive analysis and market research to identify key opportunities

High-Impact Campaign Development

Craft campaigns that blend innovation, psychology, and consumer behavior for maximum influence

 

Manage multi-platform brand activations, ensuring cohesive and powerful messaging

 

Lead high-stakes campaign strategy for product launches, rebrands, and corporate initiatives

Revenue Growth & ROI Optimization

Align marketing strategies with financial objectives to maximize profitability

 

Audit and optimize underperforming campaigns for immediate impact

 

Structure scalable marketing initiatives that drive both revenue and brand equity

Marketing Department Augmentation

Act as a fractional CMO or high-level strategist for organizations in transition

 

Support internal marketing teams with specialized expertise in audience targeting, messaging, and campaign execution

 

Provide a fresh, external perspective to solve internal bottlenecks

Partnerships with Ad Agencies & Creative Teams

Serve as the bridge between strategy and execution for multi-agency projects

 

Bring advanced targeting, behavioral analytics, and performance optimization to creative-driven campaigns

 

Ensure marketing investments align with the business's highest priorities

deepwebcrosspanel1

who we've worked with

Our work spans across sectors, from Fortune 500 executives to emerging disruptors, from community-driven organizations to global powerhouses.

Here’s a look at some of the industries and organizations we’ve had the privilege of working with:

 

Corporate & Enterprise Clients:

 

Non-Profit & Community Development:

Mustard Seed Hill - Strategic Branding & Large-Scale Event Execution

Through our continued partnership, Mustard Seed Hill has expanded its influence, attracting thousands of visitors, elevating its reputation as a premier event destination, and reinforcing its historic and cultural significance.

We specialize in event-driven branding, tourism marketing, and experiential campaign strategy—turning places into landmarks and experiences into legacy events.

Mustard Seed Hill, a premier historic property and event destination in Kentucky, required high-level strategic branding and campaign execution to elevate its presence, increase event attendance, and drive tourism to the region.

We provided expert consulting to refine its brand, optimize marketing efforts, and ensure seamless execution of its signature annual events, including the renowned Christmas at Mustard Seed Hill festival.

Our Role:

Brand Positioning & Public Awareness: Developed a cohesive brand identity that highlights Mustard Seed Hill’s unique blend of heritage, elegance, and experiential tourism, increasing visibility among regional and national audiences.

High-Impact Event Marketing & Campaign Execution: Designed and launched strategic multi-channel marketing campaigns that drove record-breaking attendance and engagement for Mustard Seed Hill’s flagship holiday festival and year-round events.

Stakeholder & Partner Engagement: Developed messaging and promotional strategies to align with sponsors, local businesses, and community partners, strengthening long-term collaboration and investment.

Digital & Traditional Media Strategy: Led advertising efforts across social media, email marketing, print, and digital placements, ensuring targeted outreach and measurable ROI.

Operational & Ticketing Workflow Optimization: Streamlined internal systems for event ticketing, guest experience, and volunteer coordination, improving efficiency and customer satisfaction.

Community & Tourism Development: Positioned Mustard Seed Hill as a regional destination through strategic storytelling, public relations efforts, and influencer engagement.

Woodland Christian Church - Capital Campaign Strategy & Brand Development

Through our partnership, Woodland Christian Church successfully launched its capital campaign, securing support from its congregation, donors, and the broader community. The Deep Roots New Growth initiative continues to strengthen the church’s foundation, ensuring that its mission and space thrive for generations to come.

We specialize in faith-based marketing, nonprofit fundraising strategy, and legacy-driven campaign execution—helping organizations bridge the gap between vision and impact.

Woodland Christian Church, a historic congregation in the heart of Lexington, launched the Deep Roots New Growth capital campaign to fund critical renovations and ensure its legacy for future generations.

We provided high-level strategic planning, branding, and fundraising campaign execution to align donor engagement, community outreach, and marketing efforts, ensuring a powerful and cohesive campaign that inspired action.

Our Role:

Brand Identity & Campaign Messaging: Developed the Deep Roots, New Growth campaign theme, crafting messaging that honored Woodland Christian Church’s historic legacy while casting a bold vision for the future.

Fundraising Strategy & Donor Engagement: Designed a multi-phase capital campaign roadmap, ensuring strategic donor outreach, stewardship, and community-driven fundraising initiatives.

Multi-Channel Marketing & Awareness Campaigns: Led digital, print, audio-visual, and grassroots outreach efforts to raise visibility and inspire contributions, utilizing social media, email marketing, and local PR efforts to amplify the campaign’s reach.

Event Planning & Execution: Provided strategic guidance for campaign launch events and the groundbreaking ceremony, ensuring seamless execution, impactful storytelling, and community involvement.

Website & Digital Presence: Assisted in structuring the campaign’s digital footprint, ensuring a compelling online presence that effectively communicated the church’s vision and funding goals.

Healthcare

Law & Professional Services

Non-profits

Artists & Events

Telecom & IT

Energy & Mining

University & Higher Learning

Real Estate & Brokerage

Angel, Venture, & Investment

our results

We track our impact, refine our approach, and continuously push the boundaries of what’s possible.

Measuring success isn’t about vanity metrics; it’s about understanding how strategic decisions translate into lasting influence, increased revenue, and market leadership.

We meticulously track the performance of every campaign, partnership, and initiative, ensuring that our clients see tangible, measurable growth. Our results are updated regularly to reflect the latest wins, demonstrating the power of precision-driven strategy and high-level execution.

82

total brands served

51

multi-channel campaigns launched

11

campaigns gone viral

$955,940,462

all-time revenue impact, est.

$242,205,000

2025 client projected revenue

$1,205,000

2024 client revenue realization

15

years of expertise

8,852%

all-time avg marketing ROI

1.2%

global market share

17

brands in active retainer

3,567%

highest same-day website traffic increase

31,000

highest event attendance with sold-out crowd

40,900%

highest social media post engagement increase, from organic strategy only

99,758%

highest online video views increase, from organic strategy only

$89.52

average marketing spend multiplier

Looking for results like this?

our team

We operate with a core team of top-tier talent, ensuring consistency, strategy, and high-level execution.

Beyond our in-house expertise, we curate custom teams for each brand project, sourcing from our extensive network of established agencies, specialized freelancers, and industry experts. This flexible, bespoke approach allows us to match the right talent to the unique needs of every client, delivering innovative, high-impact solutions tailored for maximum success.

IMG_2823

founder & ceo

Madeline Diane

athena-carl

brand story director

Carl Buehl

Dylan Wagner - Lead Developer of TXCAP STUDIOS

ad.vanced web developer

Dylan Wagner

taylor-customeradvocate

customer ad.vocate

Taylor Norton

photo video

Richie Wireman

sound design

James Mirabel

graphic design

Logan Fox

ad.vanced web developer

Nitin Arora

we're growing!

join our team

stay in the know

Gain exclusive access to expert insights, proven growth strategies, and behind-the-scenes industry shifts. Get first dibs on premium resources, private workshops, and VIP consulting spots—all without the fluff, just real value.